The fashion brand Dellafuente FC is a brand that mimics the aesthetic codes of football, and this time, they wanted to do something special for the fans who have been with them since the very beginning.

So we decided that the best way to give them that special recognition was to name them official members of the club itself. And it didn’t stop there—since the brief asked for something very personal, we couldn’t think of a more personal way to do it than having the president himself, Dellafuente, say their names one by one.

So we created a one-hour video where Dellafuente reads out the official list of members. And on top of that, if you stuck around watching while looking for your name, you might’ve come across a few discount codes hidden throughout to use on the brand.

This is a project in collaboration with the team at Apparell.