Unboxing Ibai.
Unboxing Ibai.
Unboxing Ibai.
The first short film shot and broadcast during a streaming session.
The first short film shot and broadcast during a streaming session.
Client
-
Netflix
Role
-
Creative Art Director
Year
-
2020
Agency
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FCB&Fire
On November 9, 2020, Netflix and PS5 filmed, for the first time, a live short film during a real-time streaming event. In a typical unboxing of the new PS5, Ibai Llanos found himself caught up in madness that eventually turned into a horror movie. Directed by Jaume Balagueró, it took the streamer's followers by surprise. The final result premiered on Netflix's channel on November 24. The campaign garnered 4 immediate Trending Topics in Spain, Argentina, and Mexico. As of now, and without having concluded, it has accumulated more than 30 million views, with no investment in media.
On November 9, 2020, Netflix and PS5 filmed, for the first time, a live short film during a real-time streaming event. In a typical unboxing of the new PS5, Ibai Llanos found himself caught up in madness that eventually turned into a horror movie. Directed by Jaume Balagueró, it took the streamer's followers by surprise. The final result premiered on Netflix's channel on November 24. The campaign garnered 4 immediate Trending Topics in Spain, Argentina, and Mexico. As of now, and without having concluded, it has accumulated more than 30 million views, with no investment in media.
On November 9, 2020, Netflix and PS5 filmed, for the first time, a live short film during a real-time streaming event. In a typical unboxing of the new PS5, Ibai Llanos found himself caught up in madness that eventually turned into a horror movie. Directed by Jaume Balagueró, it took the streamer's followers by surprise. The final result premiered on Netflix's channel on November 24. The campaign garnered 4 immediate Trending Topics in Spain, Argentina, and Mexico. As of now, and without having concluded, it has accumulated more than 30 million views, with no investment in media.
01 Case Study.
01 Case Study.
02 Print.
02 Print.
03 Making of.
03 Making Of.
Awards.
D&AD.
Wood Pencil – Media – Social.
Wood Pencil – PR – Digital & Social.
Wood Pencil – PR – Entertainment.
Shortlist – Digital – Social.
Andy Awards.
Gold – Idea.
Gold – Reset.
The Caples.
Gold – Branded Content.
El Sol.
Gold – Branded Content.
Gold – Medios.
Gold – Digital y Mobile.
Silver – Innovation.
Silver – PR.
Silver - Activation and brand experience.
The One Club / ADC Awards.
Silver – Innovation / Branded Content.
Silver – Interactive / Social Media / Wildcard.
Silver – Interactive: Video / Online Video.
Bronze – Innovation: Online Video.
Bronze – Interactive / Innovation.
3x Shortlist.
The One Show.
Gold – Interactive & Online: Online-only Video / Interactive Video.
Bronze – Film: Innovation in film.
7x Shortlist.
Awards.
D&AD.
Wood Pencil – Media – Social.
Wood Pencil – PR – Digital & Social.
Wood Pencil – PR – Entertainment.
Shortlist – Digital – Social.
Andy Awards.
Gold – Idea.
Gold – Reset.
The Caples.
Gold – Branded Content.
El Sol.
Gold – Branded Content.
Gold – Medios.
Gold – Digital y Mobile.
Silver – Innovation.
Silver – PR.
Silver - Activation and brand experience.
The One Club / ADC Awards.
Silver – Innovation / Branded Content.
Silver – Interactive / Social Media / Wildcard.
Silver – Interactive: Video / Online Video.
Bronze – Innovation: Online Video.
Bronze – Interactive / Innovation.
3x Shortlist.
The One Show.
Gold – Interactive & Online: Online-only Video / Interactive Video.
Bronze – Film: Innovation in film.
7x Shortlist.
CdeC – Club de Creativos de España.
Gold – Idea.
Gold – Content.
Gold – Craft: user interaction.
Gold – Craft: Execution.
Plata – Innovation.
7x Directory.
Cannes Lions.
Bronze – Entertainment: Innovation in Branded Content.
4x Shortlist in Entertainment and Media.
FIAP.
Gold – Branded Content integrated into other platforms / better use of influencers.
Gold – Live Experience / better use of influencers.
Plata – Content innovation.
Inspirational.
Grand Prix.
Gold – Branded Content.
Gold – Influencers strategy.
Silver – Digital campaigns..
Silver – Digital Craft.
Silver – Digital Audiovisual Production.
El ojo de iberoamérica.
Gold – PR – PR5 – Real-time actions.
Silver – Media – CM11 – Innovative use of digital and/or social platforms.
Silver – Content – CT4 – Social platforms.
Silver – Digital & Social – DS7 – Branded Content.
Silver – Brand experience & activation – EM4 – Experiences and activations on social platforms.
Premio Ojo - Más Mujeres creativas.
ADC*E Awards.
Gold – Film & Audio.
Gold – Any Other, Live Stunts Brand Activation.
Gold – Branded Content.
CdeC – Club de Creativos de España.
Gold – Idea.
Gold – Content.
Gold – Craft: user interaction.
Gold – Craft: Execution.
Plata – Innovation.
7x Directory.
Cannes Lions.
Bronze – Entertainment: Innovation in Branded Content.
4x Shortlist in Entertainment and Media.
FIAP.
Gold – Branded Content integrated into other platforms / better use of influencers.
Gold – Live Experience / better use of influencers.
Plata – Content innovation.
Inspirational.
Grand Prix.
Gold – Branded Content.
Gold – Influencers strategy.
Silver – Digital campaigns..
Silver – Digital Craft.
Silver – Digital Audiovisual Production.
El ojo de iberoamérica.
Gold – PR – PR5 – Real-time actions.
Silver – Media – CM11 – Innovative use of digital and/or social platforms.
Silver – Content – CT4 – Social platforms.
Silver – Digital & Social – DS7 – Branded Content.
Silver – Brand experience & activation – EM4 – Experiences and activations on social platforms.
Premio Ojo - Más Mujeres creativas.
ADC*E Awards.
Gold – Film & Audio.
Gold – Any Other, Live Stunts Brand Activation.
Gold – Branded Content.
Photographer
-
Ale Burser
Director
-
Jaume Balagueró
Production Company
-
Bijoux